About Us

Project Throwback is a Lubbock-based vintage clothing brand built on passion, purpose, and a deep appreciation for retro style. Our mission is to breathe new life into vintage fashion while promoting a sustainable and collaborative culture. We believe fashion should be more than fast trends and throwaway pieces. We offer curated selections that not only tell a story, but also help reduce waste and extend the life of these pieces.

What do we sell?

At Project Throwback, we blend nostalgia with modern-day style. From bold '90s graphics to classic sportswear and rare vintage finds, every piece in our collection is hand-picked and selected to be apart of our collection drops. These vintage finds come from plenty of sources with one intention as part of our project, to take it throwback!

But we’re more than just clothes — we’re about community. Through local events, vintage markets, and pop-ups in collaboration with Lubbock businesses, we’re building a space where people can connect, shop, and celebrate individuality. Whether you're a lifelong local or just passing through, Project Throwback is here to bring style, sustainability, and energy to the city we love.